About 60. In a random sample of HubSpot's 2,566 app listings, the median app reports 60 installs and three quarters report 200 or fewer. Only 11 of 202 sampled apps have passed a thousand installs. HubSpot's ecosystem also lists more agencies than apps: 3,628 solution partner listings against 2,566 apps. Measured September 2026.
| Percentile | Installs |
|---|---|
| 10th | 10 |
| 25th | 10 |
| 50th (median) | 60 |
| 75th | 200 |
| 90th | 600 |
| 95th | 1,000 |
| 99th | 5,000 |
| Installs | Apps in sample | Share |
|---|---|---|
| Under 10 | 1 | 0.5% |
| 10 to 100 | 124 | 61.4% |
| 100 to 1,000 | 66 | 32.7% |
| 1,000 to 10,000 | 9 | 4.5% |
| 10,000 to 100,000 | 1 | 0.5% |
| 100,000 or more | 1 | 0.5% |
Lowest 3, highest 115,000, mean 1,168 against a median of 60. Six apps in ten sit between 10 and 100 installs.
| Listing type | Count | Share of the ecosystem |
|---|---|---|
| Solution partners, mostly agencies | 3,628 | 58.6% |
| Apps | 2,566 | 41.4% |
HubSpot's marketplace is usually spoken of as an app store. By its own sitemap it is mostly a directory of consulting firms, and the apps are the smaller half. Salesforce's AppExchange has the same shape: 6,066 apps against 4,491 consulting listings.
| Marketplace | Median installs per app |
|---|---|
| monday.com | 201 |
| HubSpot | 60 |
| WordPress.org | 20 active installs |
| VS Code | 110 |
These are not measured the same way and should not be read as a precise ranking. What they share is the order of magnitude: on every one of these marketplaces, the middle of the catalogue is counted in tens or low hundreds of installs.
On 2026-09-08 we read HubSpot's own marketplace sitemap, which lists 2,566 app listings and 3,628 solution partner listings, took a random sample of 300 app listings using a fixed seed, and rendered each listing to read the install figure HubSpot publishes on it. 202 of the 300 returned a figure within the time allowed; the rest are excluded.
The listing pages are entirely client rendered, so a plain HTTP fetch returns a shell with no data. The figures had to be read after rendering.
The figures on this page are free to quote and republish with attribution (CC BY 4.0). The same numbers in machine readable form: hubspot-marketplace-apps.json.
sellerkit, “HubSpot app marketplace installs, 2026”, 2026-09-08. https://sellerkit.namubase.com/data/hubspot-marketplace-apps