201 at the median. The marketplace holds 1,037 apps, and not one of them has reached 100,000 installs; the largest has 48,900. Only 28 apps have passed 10,000. 932 of the 1,037, or 89.9 percent, have no rating at all. Measured September 2026 across the full catalogue.
| Percentile | Installs |
|---|---|
| 10th | 11 |
| 25th | 43 |
| 50th (median) | 201 |
| 75th | 898 |
| 90th | 3,600 |
| 99th | 23,600 |
| Installs | Apps | Share of the 988 with a count |
|---|---|---|
| 100,000 or more | 0 | 0% |
| 10,000 or more | 28 | 2.8% |
| 1,000 or more | 227 | 23.0% |
| 100 or more | 625 | 63.3% |
| 10 or more | 907 | 91.8% |
Lowest 2, highest 48,900, and 1.4 million installs in total across the whole marketplace. The ceiling here is low. A top app on this marketplace is smaller than the median of the top decile on most of the others measured.
| Marketplace | Share held by the ten largest |
|---|---|
| monday.com | 23.4% |
| Discord | 40.7% |
| Zapier | 41.1% |
The top 10 percent of monday apps hold 71.2 percent of installs, against 96.1 percent on Discord and 97.6 percent on Zapier. A small marketplace has less room for a runaway winner, and that cuts both ways: the tail is less hopeless and the head is much smaller.
932 of 1,037 apps, 89.9 percent, have no rating. Among the 105 that do, the median is 4.6 with 13 reviews, and the lowest rating anywhere on the marketplace is 1.5. A buyer comparing two apps here usually has no social proof to compare.
11 apps carry a Best seller badge and 29 an Editor's choice badge, which is the only other signal on a listing card.
440 distinct publishers for 1,037 apps. monday.com itself publishes 64 of them, by far the largest portfolio; the next largest independent publisher has 21.
On 2026-09-08 we opened the marketplace's own search with an empty query, which renders every listing in one page, and read the 1,037 distinct app cards from the page. Each card carries the app name, publisher, badge, rating, review count and install count, and every figure above comes from those cards.
Worth recording for anyone repeating this: the marketplace is entirely client rendered and its HTML is an empty shell, so fetching the page with a plain HTTP client returns no data. It has to be read after the page has rendered. The empty search is the only route that lists the whole catalogue at once.
The figures on this page are free to quote and republish with attribution (CC BY 4.0). The same numbers in machine readable form: monday-marketplace.json.
sellerkit, “monday.com marketplace size and reach, 2026”, 2026-09-08. https://sellerkit.namubase.com/data/monday-marketplace