The median Shopify app's cheapest paid plan is US$9.99 a month and its most expensive plan is US$29.99. Almost everything offers a free option: only 1.5 percent have none. But 56.5 percent of apps have no reviews at all. Measured September 2026 from a random sample of the 26,138 apps in Shopify's own sitemap.
| Percentile | Cheapest paid plan, US$ per month |
|---|---|
| 25th | 5.99 |
| 50th (median) | 9.99 |
| 75th | 24.99 |
| 90th | 49.00 |
| Highest | 1,999.00 |
| Percentile | Most expensive plan, US$ per month |
|---|---|
| 50th (median) | 29.99 |
| 75th | 99.00 |
| 90th | 200.00 |
| Highest | 150,000.00 |
929 of the 1,327 sampled apps, 70.0 percent, publish a monthly price. The gap between the median entry price of $9.99 and the median top plan of $29.99 is the usual three rung ladder; the long tail above it reaches $150,000 a month.
| Free option | Apps | Share |
|---|---|---|
| Free plan available | 1,134 | 85.5% |
| Free to install, paid usage | 691 | 52.1% |
| No free option at all | 20 | 1.5% |
An app here without a free way in is a rounding error. Anyone deciding whether to offer a free tier on this marketplace is not really deciding anything.
| Reviews | Apps | Share |
|---|---|---|
| 1,000 or more | 8 | 0.6% |
| 100 or more | 58 | 4.4% |
| 10 or more | 227 | 17.1% |
| 1 or more | 577 | 43.5% |
| None at all | 750 | 56.5% |
The 90th percentile app has 24 reviews. A merchant comparing two apps usually has nothing to compare, and a 5.0 rating on this marketplace typically rests on a handful of reviews.
1,327 apps from 1,238 developers. The largest publisher in the sample has 11 apps. Scaled to the whole store that suggests roughly 24,000 distinct developers, which is a very different structure from Wix, where four studios publish a quarter of everything.
Separately, in an earlier pass over 99 apps drawn from the bulk editing, catalogue and store data categories, we recorded which quantity each plan's limits are written against. Most apps use more than one.
| Metered quantity | Apps of 99 |
|---|---|
| Shipments or tracking events | 68 |
| Users or seats | 37 |
| Translated words or languages | 29 |
| Number of products in the catalogue | 21 |
| Reviews or review requests | 12 |
| Orders | 10 |
| AI credits | 10 |
| Subscribers or contacts | 8 |
| Visitors or sessions | 6 |
| Emails sent | 5 |
The quantities that appear most often are the ones that rise on their own as a store sells more, so the app's revenue grows with the customer without a renegotiation. That sub-sample is not drawn from the whole store and should not be read as one.
On 2026-09-08 we read Shopify's English app sitemap, which lists 26,138 app URLs, drew a random sample of 1,500 with a fixed seed, and fetched each listing. 1,327 returned a parseable page. Prices, review counts, ratings, free plan labels and the developer name are read from the listing itself.
Worth recording: fetching these pages more than about three at a time returns a stripped page with none of the data on it, and the parser cannot tell that apart from an app with no reviews. A first pass at six concurrent requests produced a 6 percent success rate that looked like real data. The figures here come from a second pass at three concurrent requests with a delay, checking each page for its expected markers before parsing.
The metering table comes from a separate earlier pass over 99 apps in specific categories, and is labelled as such above.
The figures on this page are free to quote and republish with attribution (CC BY 4.0). The same numbers in machine readable form: shopify-app-pricing.json.
sellerkit, “Shopify App Store prices, reviews and publishers, 2026”, 2026-09-08. https://sellerkit.namubase.com/data/shopify-app-pricing