sellerkit measured data

What share of app installs are later uninstalled?

Measured 2026-09-08. n = 406 apps, the entire marketplace; 405 publish install and uninstall metrics.

About one in nine. Webflow is the only marketplace that publishes uninstall counts, and across its 405 apps the median app has lost 11.5 percent of its installs to uninstalls, with a quarter above 19.8 percent and the worst at 58.2 percent. Listing pages convert at a median of 3.8 percent of views into installs, and the median app took 5 installs in the last 30 days. Measured September 2026 across the full catalogue.

Uninstall rate per app

Every other marketplace publishes installs and stops there. Webflow publishes uninstalls too, which makes this the only place the question can be answered from public data.

PercentileShare of installs later uninstalled
10th4.2%
25th6.9%
50th (median)11.5%
75th19.8%
90th28.1%
Highest58.2%

Computed over the 267 apps with at least 100 installs, so that a handful of installs cannot produce a wild percentage. Across the whole marketplace 84,258 uninstalls sit against 1,406,900 installs.

Installs

PercentileLifetime installs
25th53
Median249
75th1,176
90th5,756
Highest320,839
Lifetime installsAppsShare
100,000 or more20.5%
10,000 or more266.4%
1,000 or more10726.4%
100 or more26765.9%
10 or more36991.1%

The ten largest apps hold 57.2 percent of all installs.

Last 30 days, which is the number that matters

Installs in the last 30 daysValue
Median app5
75th percentile18
90th percentile57
Busiest app2,200
Apps with none at all92 of 405

Lifetime totals flatter a marketplace because they never fall. The last 30 days is the honest view, and it says the median app on this marketplace is adding one customer a week.

Listing pages convert at about 4 percent

Webflow publishes listing views alongside installs, so the conversion rate of a listing page can be computed directly. Among the 393 apps with at least 100 views, the median converts 3.8 percent of views into installs and the top tenth convert 20.6 percent. Anyone modelling marketplace traffic can use this as a starting figure rather than a guess.

How this was measured

On 2026-09-08 we read the data Webflow embeds in its marketplace listing page, which returns all 406 apps at once with a metrics object per app carrying total, 30 day and 7 day counts for installs, uninstalls and views. 405 apps carry metrics. All figures are Webflow's own fields.

What this does not say

Use it

The figures on this page are free to quote and republish with attribution (CC BY 4.0). The same numbers in machine readable form: webflow-app-uninstalls.json.

sellerkit, “Webflow marketplace: installs, uninstalls and conversion, 2026”, 2026-09-08. https://sellerkit.namubase.com/data/webflow-app-uninstalls