A handful of studios publish a quarter of it. Across 1,517 apps from 568 companies, four publishers account for 375 apps, 24.7 percent of the market: MarketPushApps with 115, Certified Code with 104, PurpleBear with 97 and PURPLE with 59. Only 203 apps, 13.4 percent, are free outright, and 229 were running a discount on the day of measurement. Measured September 2026.
| Publisher | Apps |
|---|---|
| MarketPushApps | 115 |
| Certified Code | 104 |
| PurpleBear | 97 |
| PURPLE | 59 |
568 companies publish 1,517 apps, so most have one. These four have 375 between them. A market that looks like fifteen hundred independent choices is, in a quarter of cases, four portfolios.
| Pricing label | Apps | Share |
|---|---|---|
| Free plan available | 698 | 46.0% |
| Free trial, then paid | 381 | 25.1% |
| Free outright | 203 | 13.4% |
| Free to install, paid usage | 135 | 8.9% |
| Recurring price, no free option | 99 | 6.5% |
| One time price | 1 | 0.1% |
381 apps offer a free trial, with a median length of 7 days.
| Discount | Value |
|---|---|
| Apps with an active discount | 229 of 1,517 (15.1%) |
| Developer run sales | 224 |
| Wix run sales | 5 |
| Median discount | 15% |
| 75th percentile | 40% |
| Largest | 90% |
Wix lets developers put their own app on sale and shows a badge for it. On the day measured one app in six carried one. A "sale" badge on this market is closer to a standing state than to an event, which is worth knowing before treating a discounted price as a real one.
| Figure | Value |
|---|---|
| Median reviews per app | 4 |
| 75th percentile | 31 |
| 90th percentile | 155 |
| Most reviewed app | 5,744 |
| Apps with no reviews | 449 (29.6%) |
| Median rating among rated apps | 4.41 |
| 25th percentile rating | 3.13 |
| Verified by Wix | 757 (49.9%) |
| Wix Choice | 21 |
On 2026-09-08 we listed all 6 categories and 56 subcategories from the App Market's own sidebar and read the state each category page embeds, which carries every app on that page with its review count and average rating, its company, its pricing label, its free trial length and its badges. 62 category pages returned 1,517 distinct apps. All figures are Wix's own fields.
For anyone repeating this: the page state is base64 in a
__REACT_QUERY_STATE__ = JSON.parse(__decodeBase64('...')) assignment in the HTML.
The figures on this page are free to quote and republish with attribution (CC BY 4.0). The same numbers in machine readable form: wix-app-market-publishers.json.
sellerkit, “Wix App Market: publishers, pricing and discounts, 2026”, 2026-09-08. https://sellerkit.namubase.com/data/wix-app-market-publishers