Twenty. Zoom's marketplace lists 3,773 apps and exactly 20 of them, 0.5 percent, appear in its Paid Apps category. It is also almost entirely unreviewed: 3,505 apps, 92.9 percent, have no rating at all, and the whole marketplace holds 1,203 ratings between them. Measured September 2026 across the full catalogue.
Zoom groups apps that sell through the marketplace into a Paid Apps category. That category holds 20 apps.
| Marketplace | Apps | Share that sell through the marketplace |
|---|---|---|
| Zoom | 3,773 | 0.5% |
| Notion | 384 | 0% |
| Figma | over 1,000 | 843 paid, share unknown |
| Salesforce AppExchange | 6,063 | 53.5% |
| Slack | 2,687 | 74.1% charge or are bundled |
Zoom and Notion sit at one end of this range and Salesforce and Slack at the other. A marketplace of nearly four thousand apps where twenty of them sell is a directory of connectors, not a store.
| Figure | Value |
|---|---|
| Apps with no rating | 3,505 of 3,773 (92.9%) |
| Total ratings across the whole marketplace | 1,203 |
| Ratings on the median rated app | 1 |
| Rated apps with fewer than 5 ratings | 230 of 268 |
| Apps showing a perfect 5.0 | 131 |
| Most rated app | 120 ratings |
1,203 ratings spread across 3,773 apps is about one rating for every three apps. A star rating here carries almost no information, and neither does its absence.
| Zoom product | Apps | Share |
|---|---|---|
| Zoom Meetings | 2,977 | 78.9% |
| Zoom Webinars | 427 | 11.3% |
| Zoom Phone | 240 | 6.4% |
| Zoom Team Chat | 148 | 3.9% |
| Zoom Rooms | 81 | 2.1% |
| Zoom Contact Center | 75 | 2.0% |
Apps can target more than one product, so these do not sum to 3,773. Meetings dominates, and the newer surfaces, Contact Center and Rooms, have fewer than a hundred apps each.
3,154 distinct companies for 3,773 apps, so the typical publisher has exactly one. Zoom itself publishes 205, about one app in eighteen. The largest independent publisher has 14.
On 2026-09-08 we paged Zoom's public marketplace listing API,
marketplace.zoom.us/api/v1/marketplaceV2/homepage/search, 100 apps at a time following
its nextPageToken, and retrieved all 3,773 apps the endpoint reports. The same endpoint
returns totals for each curated category and product filter, which is where the paid, category and
product counts come from. Ratings come from each app's own ratingStatistics.
The figures on this page are free to quote and republish with attribution (CC BY 4.0). The same numbers in machine readable form: zoom-marketplace-apps.json.
sellerkit, “Zoom App Marketplace size and monetisation, 2026”, 2026-09-08. https://sellerkit.namubase.com/data/zoom-marketplace-apps